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Lead Generation

A predictable number of qualified conversations on your calendar every month.

Starting price · United States

$2,500per month

Lead generation retainer

Typical deliverability
95%+
First meetings by
Week 4-5
Reporting cadence
Weekly
The problem

Pipeline that depends on referrals and luck

When new business arrives by word of mouth, good months and bad months have no explanation and no fix. The sales team spends its best hours prospecting instead of closing.

  • No repeatable source of new conversations
  • Reps prospecting instead of selling
  • Lists bought once, never cleaned, burning the sending domain
  • No agreed definition of what counts as qualified
What we do about it

An outbound system with a number attached

We agree the qualification criteria first, then build the list, warm the domains, write the sequences and run the follow-up until a meeting is held. Every step is measured so the cost per booked meeting is a known figure.

  • Written ideal customer profile and qualification criteria
  • Verified, deduplicated lists refreshed every month
  • Dedicated sending domains, warmed before volume
  • Meetings confirmed and reminded so they actually happen

Always included

What comes with every engagement

Not an upsell list. These are part of the price, on every package.

Written ideal customer profile
Agreed qualification criteria before launch
Dedicated sending domains and warming
Verified, deduplicated contact data
Sequence copywriting and testing
Reply handling within one business day
CRM integration and lead routing
Weekly reporting call
Monthly list refresh
No long-term contract

Packages

Three ways to start

Prices shown for United States in USD. Change your region in the header to see another market.

Starter

One channel, one segment, proof of concept.

from $2,500

per month

  • One outbound channel
  • One target segment
  • Up to 1,000 contacts per month
  • Sequence copy and testing
  • Monthly report
Estimate this package
Most chosen

Growth

Multi-channel with appointment setting.

$8,750

per month

  • Email plus LinkedIn
  • Two or three segments
  • Up to 4,000 contacts per month
  • Appointment setting included
  • CRM integration
  • Weekly reporting call
Estimate this package

Pro

Full outbound team with dedicated setters.

$15k

per month

  • Email, LinkedIn and phone
  • Unlimited segments
  • Dedicated setters
  • Campaign landing pages
  • Lead scoring and routing
  • Named account manager
Estimate this package

Full price table for United States

Most accounts run a monthly retainer. Per-lead and per-appointment pricing is available once volume is proven.

🇺🇸 United States · USD
Lead generation pricing for United States
DeliverableUSD range
Lead generation retainerOutbound, copy, data, sequencing, reporting$2,500 – $15,000
Per qualified leadMeets the agreed qualification criteria$150 – $600
Per booked appointmentHeld meeting on your calendar$300 – $900

Try it yourself

Cost-per-lead calculator

Move the inputs and the numbers move with them. Nothing is submitted until you choose to.

Cost per qualified lead
$150 – $600
Monthly investment
$6,000 – $24k
Closed deals per month
8.0
Revenue from those deals
$48k
Return on investment
2.0x – 8.0x
Build a full estimate

Uses the published per-lead range for your region. Your close rate and deal value are your own figures.

Process

How the work actually runs

  1. 1Week 1

    Define

    Ideal customer profile, qualification criteria and the offer, written down and agreed before any sending.

  2. 2Weeks 2-3

    Build

    Domains, inboxes, warming, list build, verification and sequence copy.

  3. 3Week 4 onward

    Run

    Volume ramps as deliverability holds. Replies worked daily, meetings booked and confirmed.

  4. 4Ongoing

    Tune

    Weekly review of reply rate, meeting rate and cost per meeting. Copy and targeting adjusted monthly.

Tools and platforms we work in

HubSpotSalesforceInstantlySmartleadApolloClaySales NavigatorZapierCalendlyHubSpotSalesforceInstantlySmartleadApolloClaySales NavigatorZapierCalendly

Case study

Freight brokerage, 12 seats

Reps were cold calling from a stale list, the sending domain was already flagged and there was no agreed definition of a qualified shipper.

What we did

  • Rebuilt the list against a written ideal customer profile
  • Moved sending to dedicated warmed domains
  • Wrote a three-touch sequence per shipper segment
  • Added setters to confirm and chase meetings

Meetings per month

631

+417%

Cost per booked meeting

$740$268

-64%

Email deliverability

62%97%

+35pts

No-show rate

38%11%

-27pts

Sample engagement profile showing the kind of result this service targets. It is replaced with a client-approved case study, with names and logos, before launch.

B2B lead generation that produces meetings, not lists

How does outbound B2B lead generation work?

We agree an ideal customer profile and qualification criteria, build and verify a contact list, send from warmed dedicated domains, run multi-touch sequences across email and LinkedIn, handle replies and book meetings on your calendar with reminders to cut no-shows.

Related searches

  • B2B lead generation services
  • lead generation agency
  • cold email agency
  • appointment setting services
  • LinkedIn lead generation
  • outbound sales agency
  • pay per lead

Lead Generation for clients in the US, UK, Europe, the Gulf and Asia

Pricing is published for each region, and engineering hours overlap with your working day.

Frequently asked questions

Lead Generation: your questions answered

Whatever we agree in writing before launch, usually a combination of company size, sector, geography, role seniority and a stated need. If a lead does not meet the criteria, it does not get billed.

Put a number on it

The calculator opens on lead generation already selected. Seven questions and you have a range in USD.

Rough estimate only. Final pricing is confirmed after a consultation.