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Lead Generation

A predictable number of qualified conversations on your calendar every month.

Starting price · US dollars

from $600per month

Lead-generation support · Up to 40 research and outreach-support hours

Typical deliverability
95%+
First meetings by
Week 4-5
Reporting cadence
Weekly
The problem

Pipeline that depends on referrals and luck

When new business arrives by word of mouth, good months and bad months have no explanation and no fix. The sales team spends its best hours prospecting instead of closing.

  • No repeatable source of new conversations
  • Reps prospecting instead of selling
  • Lists bought once, never cleaned, burning the sending domain
  • No agreed definition of what counts as qualified
What we do about it

An outbound system with a number attached

We agree the qualification criteria first, then build the list, warm the domains, write the sequences and run the follow-up until a meeting is held. Every step is measured so the cost per booked meeting is a known figure.

  • Written ideal customer profile and qualification criteria
  • Verified, deduplicated lists refreshed every month
  • Dedicated sending domains, warmed before volume
  • Meetings confirmed and reminded so they actually happen

Always included

What comes with every engagement

Not an upsell list. These are part of the price, on every package.

Written ideal customer profile
Agreed qualification criteria before launch
Dedicated sending domains and warming
Verified, deduplicated contact data
Sequence copywriting and testing
Reply handling within one business day
CRM integration and lead routing
Weekly reporting call
Monthly list refresh
No long-term contract

Packages

Three ways to start

All prices in US dollars. Project ranges are confirmed in a written proposal after scoping; monthly plans are capacity allocations, not unlimited work.

Starter

One channel, one segment, proof of concept.

from $600

USD per month · based on: Lead-generation support

Includes: Up to 40 research and outreach-support hours

  • One outbound channel
  • One target segment
  • Up to 1,000 contacts per month
  • Sequence copy and testing
  • Monthly report
Estimate this package
Most chosen

Growth

Multi-channel with appointment setting.

from $600

USD per month · based on: Lead-generation support

Includes: Up to 40 research and outreach-support hours

  • Email plus LinkedIn
  • Two or three segments
  • Up to 4,000 contacts per month
  • Appointment setting included
  • CRM integration
  • Weekly reporting call
Estimate this package

Pro

Full outbound team with dedicated setters.

from $600

USD per month · based on: Lead-generation support

Includes: Up to 40 research and outreach-support hours

  • Email, LinkedIn and phone
  • Unlimited segments
  • Dedicated setters
  • Campaign landing pages
  • Lead scoring and routing
  • Named account manager
Estimate this package

Full price table

A monthly support allocation for research and outreach. Lead counts are not guaranteed.

All prices in USD
Lead generation pricing in US dollars
Item and scopePrice (USD)
Lead-generation supportUp to 40 research and outreach-support hoursfrom $600per month
Paid data, outreach tools and sending infrastructure are separate. We do not guarantee lead counts or revenue. Hours above an allocation are billed at the hourly rate shown for that role, and only after you approve them in writing. Prices exclude any sales tax, VAT or withholding tax that applies to your invoice.

Try it yourself

Cost-per-lead calculator

Move the inputs and the numbers move with them. Nothing is submitted until you choose to.

Monthly fee (USD)
$600
Included
40 h for $600; extra hours $15/h with your approval
Deals a month to cover the fee
0.2
Talk to a Specialist

We do not guarantee lead counts or revenue. Paid data and outreach tools are separate. The break-even figure uses your own deal value.

Process

How the work actually runs

  1. 1Week 1

    Define

    Ideal customer profile, qualification criteria and the offer, written down and agreed before any sending.

  2. 2Weeks 2-3

    Build

    Domains, inboxes, warming, list build, verification and sequence copy.

  3. 3Week 4 onward

    Run

    Volume ramps as deliverability holds. Replies worked daily, meetings booked and confirmed.

  4. 4Ongoing

    Tune

    Weekly review of reply rate, meeting rate and cost per meeting. Copy and targeting adjusted monthly.

Tools and platforms we work in

HubSpotSalesforceInstantlySmartleadApolloClaySales NavigatorZapierCalendlyHubSpotSalesforceInstantlySmartleadApolloClaySales NavigatorZapierCalendly

Illustrative example — not a client result

Example engagement

Freight brokerage, 12 seats

Reps were cold calling from a stale list, the sending domain was already flagged and there was no agreed definition of a qualified shipper.

What we would do

  • Rebuilt the list against a written ideal customer profile
  • Moved sending to dedicated warmed domains
  • Wrote a three-touch sequence per shipper segment
  • Added setters to confirm and chase meetings

Example target: Meetings per month

631

+417%

Example target: Cost per booked meeting

$740$268

-64%

Example target: Email deliverability

62%97%

+35pts

Example target: No-show rate

38%11%

-27pts

This is an illustrative example of how we would approach this kind of work and the outcome we would aim for. It is not a client result, and the figures are targets, not achieved numbers.

B2B lead generation that produces meetings, not lists

How does outbound B2B lead generation work?

We agree an ideal customer profile and qualification criteria, build and verify a contact list, send from warmed dedicated domains, run multi-touch sequences across email and LinkedIn, handle replies and book meetings on your calendar with reminders to cut no-shows.

Related searches

  • B2B lead generation services
  • lead generation agency
  • cold email agency
  • appointment setting services
  • LinkedIn lead generation
  • outbound sales agency
  • pay per lead

Frequently asked questions

Lead Generation: your questions answered

Whatever we agree in writing before launch, usually a combination of company size, sector, geography, role seniority and a stated need. If a lead does not meet the criteria, it does not get billed.

Put a number on it

The calculator opens on lead generation already selected. A few questions and you have a range in US dollars.

Rough estimate only. Final pricing is confirmed after a consultation.