Lead Generation
Lead qualification
Scoring and routing so sales only sees what it should.
Rules that score inbound and outbound leads against fit and intent, then route them to the right rep with the context already attached.
What you get
- Scoring model
- Routing rules
- CRM field mapping
- SLA on response time
- Monthly calibration
How it fits the rest
Lead qualification is one part of lead generation. Most clients combine two or three of these, and the packages on the main service page price them together.
Back to Lead GenerationQuestions
About lead generation
Whatever we agree in writing before launch, usually a combination of company size, sector, geography, role seniority and a stated need. If a lead does not meet the criteria, it does not get billed.