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Ads Optimization and Design

Lower cost per acquisition from the budget you already spend.

Starting price · US dollars

from $300per month

Ads management · One platform, up to 3 campaigns

Audit turnaround
5 days
Creative cadence
Monthly
Minimum spend
$3k/mo
The problem

Spend going up, results going sideways

Accounts accumulate: old campaigns nobody paused, audiences that overlap, conversion tags that stopped firing after a site change. The reporting looks busy and the cost per sale keeps climbing.

  • Conversion tracking broken or double-counting
  • Budget spread across overlapping audiences
  • One creative running for months past fatigue
  • Optimising for clicks or leads instead of revenue
What we do about it

Fix the measurement, then the money

We start with an audit and rebuild the tracking, because optimising against wrong numbers just gets you to the wrong place faster. Then we restructure the account, ship fresh creative on a cadence and test deliberately.

  • Server-side conversion tracking with offline import
  • Account restructured around intent, not history
  • Creative refreshed on a fixed cadence before fatigue
  • One documented test at a time, with a decision rule

Always included

What comes with every engagement

Not an upsell list. These are part of the price, on every package.

Full account audit before any changes
Conversion tracking rebuilt and verified
Campaign restructure and negative hygiene
Monthly creative pack
Documented test roadmap
Budget pacing and alerts
Live reporting dashboard
Monthly review call
Landing page recommendations
No platform lock-in, accounts stay yours

Packages

Three ways to start

All prices in US dollars. Project ranges are confirmed in a written proposal after scoping; monthly plans are capacity allocations, not unlimited work.

Starter

One platform, under $10k monthly spend.

from $300

USD per month · based on: Ads management

Includes: One platform, up to 3 campaigns

  • One ad platform
  • Account audit and restructure
  • Conversion tracking setup
  • Monthly creative refresh
  • Monthly report
Estimate this package
Most chosen

Growth

Two platforms with creative production.

from $300

USD per month · based on: Ads management

Includes: One platform, up to 3 campaigns

  • Two ad platforms
  • Server-side tracking
  • Five creatives per month
  • Documented test roadmap
  • Live dashboard
  • Bi-weekly calls
Estimate this package

Pro

Full-funnel across every channel.

from $300

USD per month · based on: Ads management

Includes: One platform, up to 3 campaigns

  • All platforms
  • Offline conversion import
  • Ten-plus creatives per month
  • Landing page builds included
  • Dedicated strategist
  • Weekly calls
Estimate this package

Full price table

Management is a monthly fee by scope. Ad spend is paid by you directly to the platform.

All prices in USD
Ads optimization and design pricing in US dollars
Item and scopePrice (USD)
Fixed-scope projects (one-time, confirmed in a written proposal)
Ads setup and trackingAccount build, conversion tracking, GTM$300 – $1,000project
Ad creative pack, 5 statics with copy$200 – $600project
Monthly plans (starting price and starting scope)
Ads managementOne platform, up to 3 campaignsfrom $300per month
Ad spend is not included. We do not guarantee leads, sales or revenue increases. Hours above an allocation are billed at the hourly rate shown for that role, and only after you approve them in writing. Prices exclude any sales tax, VAT or withholding tax that applies to your invoice.

Try it yourself

Before and after creative

Move the inputs and the numbers move with them. Nothing is submitted until you choose to.

After1080 x 1080

Your ad account is paying for clicks that never convert

Free audit shows exactly where the budget leaks

Before1080 x 1080

Professional services for your business needs

Learn more about what we offer

Before

Click-through rate
0.68%
Cost per acquisition
$412
Hook rate, 3 second
11%
Frequency
4.9

After

Click-through rate
2.14%
Cost per acquisition
$168
Hook rate, 3 second
31%
Frequency
1.8

Illustrative example — not a client result. The figures show the kind of change a tracking rebuild and creative refresh aim for; they are not from a client account and are not guaranteed.

Process

How the work actually runs

  1. 1Week 1

    Audit

    Tracking verified, wasted spend quantified, prioritised action list with estimated savings.

  2. 2Weeks 2-3

    Rebuild

    Tracking fixed first, then account structure, audiences and budget allocation.

  3. 3Week 3

    Create

    First creative pack ships and enters testing against the incumbent.

  4. 4Ongoing

    Optimise

    Weekly optimisation, monthly creative refresh, one documented test at a time.

Tools and platforms we work in

Google AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerGA4Google Tag ManagerLooker StudioFigmaAfter EffectsGoogle AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerGA4Google Tag ManagerLooker StudioFigmaAfter Effects

Illustrative example — not a client result

Example engagement

Multi-location home services business

Conversion tracking had been double-counting for months, so the account had been optimising toward the wrong campaigns. Cost per booked job was rising while reported cost per lead looked fine.

What we would do

  • Rebuilt GA4 and server-side tagging from scratch
  • Imported closed jobs as offline conversions
  • Restructured campaigns by service and location intent
  • Shipped a monthly creative pack per service line

Example target: Cost per booked job

$412$168

-59%

Example target: Booked jobs per month

47122

+160%

Example target: Wasted spend

31%6%

-25pts

Example target: Return on ad spend

2.1x5.4x

+157%

This is an illustrative example of how we would approach this kind of work and the outcome we would aim for. It is not a client result, and the figures are targets, not achieved numbers.

Paid advertising management: fix measurement first

Why fix conversion tracking before spending more?

Ad platforms optimise toward the conversions you send them. When tracking is broken or double-counting, more budget just scales the error. Server-side tagging, the Meta Conversions API and offline conversion import let bidding target real revenue.

Related searches

  • PPC management services
  • Google Ads management agency
  • Meta ads agency
  • LinkedIn ads agency
  • ad creative design services
  • conversion tracking setup
  • PPC audit

Frequently asked questions

Ads Optimization and Design: your questions answered

A flat monthly fee. Ads management starts at US$300 a month for one platform and up to three campaigns, and larger accounts are quoted in writing. Ad spend is separate and paid directly by you.

Put a number on it

The calculator opens on ads optimization and design already selected. A few questions and you have a range in US dollars.

Rough estimate only. Final pricing is confirmed after a consultation.