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Illustrative examples, one per service line

Each example shows the kind of problem a service addresses and the metrics it targets. They are illustrative examples, not client results.

Illustrative examples

One example per service line

Every card below is an illustrative example. The figures are example targets, not results achieved for a client.

Illustrative example — not a client result

Software and App DevelopmentTrucking and logistics

Regional logistics operator, 40 vehicles

The existing site took nine seconds to render on a phone, had no CMS and sent every enquiry to a shared mailbox. Paid traffic was bouncing before the hero appeared.

  • Rebuilt on Next.js with a token-driven design system
  • Modelled every block in the CMS, including service pricing
  • Wired forms into the CRM with campaign attribution
Example target: Mobile Lighthouse
4196
Example target: Largest Contentful Paint
8.9s1.6s
Example target: Enquiries per month
1138
Example target: Cost per enquiry
$187$61
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Illustrative example — not a client result

QA and TestingSaaS

B2B SaaS platform, 60 person engineering team

Every release needed two days of manual testing and still produced hotfixes. There was no way to say what was covered, so scope crept and confidence fell.

  • Wrote the test strategy and mapped critical journeys
  • Built a Playwright regression suite in CI
  • Added k6 load tests with budgets that fail the build
Example target: Release testing time
2 days35 min
Example target: Production hotfixes per month
91
Example target: Automated journey coverage
0%84%
Example target: Escaped defects per release
142
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Illustrative example — not a client result

Lead GenerationLogistics

Freight brokerage, 12 seats

Reps were cold calling from a stale list, the sending domain was already flagged and there was no agreed definition of a qualified shipper.

  • Rebuilt the list against a written ideal customer profile
  • Moved sending to dedicated warmed domains
  • Wrote a three-touch sequence per shipper segment
Example target: Meetings per month
631
Example target: Cost per booked meeting
$740$268
Example target: Email deliverability
62%97%
Example target: No-show rate
38%11%
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Illustrative example — not a client result

Auto EnginesAutomotive and fleet

Regional delivery fleet, 22 vans

Two vans were off the road waiting on engines, with a local quote that carried no verified mileage and a core charge that was not explained.

  • VIN-matched both units and verified emissions region
  • Sourced low-mileage used engines with compression data
  • Coordinated installation through a partner shop
Example target: Vehicle downtime
18 days6 days
Example target: Cost per replacement
$5,800$3,950
Example target: Comeback rate
1 of 20 of 2
Example target: Core charges outstanding
$1,400$0
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Illustrative example — not a client result

AI and Machine LearningDistribution

Sample profile: B2B distributor, 30 support agents

Agents were searching four systems to answer order and product questions, and new starters took two months to become useful.

  • Built an evaluation set from 500 real tickets
  • Deployed a grounded assistant with citations inside the help desk
  • Routed low-confidence answers to a senior agent
Example target: Average handling time
11 min6 min
Example target: Answer accuracy
n/a92%
Example target: New starter ramp-up
8 weeks3 weeks
Example target: Cost per resolved ticket
$7.40$4.10
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Illustrative example — not a client result

Data and AnalyticsRetail

Sample profile: multi-site retailer, 40 stores

Finance, merchandising and store operations each reported revenue differently, and month-end reporting took six working days.

  • Built pipelines from POS, ERP and e-commerce into a warehouse
  • Agreed one definition for each of 24 core metrics
  • Published role-based Power BI dashboards
Example target: Month-end reporting
6 days4 hours
Example target: Competing revenue figures
31
Example target: Forecast error
24%9%
Example target: Weekly dashboard users
12140
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Illustrative example — not a client result

Cloud and DevOpsSaaS

Sample profile: SaaS company, 25 engineers

A single self-managed server cluster, monthly manual releases and a hosting bill that had doubled in a year.

  • Moved to AWS with infrastructure as code
  • Built CI/CD with preview environments and rollbacks
  • Added monitoring, alerting and on-call runbooks
Example target: Deploy frequency
MonthlyDaily
Example target: Hosting cost
$38k/mo$24k/mo
Example target: Mean time to recover
4 hrs22 min
Example target: Uptime
99.2%99.95%
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Illustrative example — not a client result

CRM and ERPDistribution

Sample profile: wholesale distributor, 80 staff

Orders, stock and invoicing ran on three disconnected tools and spreadsheets, with stock counts wrong often enough that sales stopped trusting them.

  • Implemented Odoo for sales, inventory, purchasing and accounting
  • Integrated the e-commerce store and shipping carrier
  • Cleansed and migrated five years of customer and order history
Example target: Stock accuracy
81%98%
Example target: Order-to-invoice time
3 daysSame day
Example target: Month-end close
9 days3 days
Example target: Systems in daily use
62
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Illustrative example — not a client result

CybersecuritySaaS

Sample profile: B2B SaaS, 40 staff

Two enterprise deals were stalled on security reviews, and the company had no policies, no access reviews and no evidence to show.

  • Ran a gap analysis against SOC 2 criteria
  • Wrote the policy set and implemented missing controls
  • Coordinated an accredited penetration test and retest
Example target: Critical findings open
140
Example target: Questionnaire turnaround
3 weeks2 days
Example target: SOC 2 Type I
NonePassed
Example target: Stalled deals
20
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Illustrative example — not a client result

Dedicated TeamsFinancial services

Sample profile: fintech scale-up, 15 in-house engineers

The roadmap needed eight more engineers, local hiring was averaging five months per senior hire, and a regulatory deadline was fixed.

  • Matched and onboarded six engineers in two weeks
  • Added a QA engineer and a delivery manager
  • Embedded the squad in the client sprint process
Example target: Time to first commit
5 months9 days
Example target: Sprint velocity
38 pts71 pts
Example target: Regulatory deadline
At riskMet
Example target: Engineer retention
n/a100% at 12 mo
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Illustrative example — not a client result

Truck DispatchTrucking

Owner-operator, one dry van

Booking his own loads, averaging heavy deadhead and never filing detention. Spending three to four hours a day on the boards and still sitting on Mondays.

  • Assigned a named dispatcher and mapped preferred lanes
  • Moved to next-load-booked planning
  • Filed detention on every qualifying stop
Example target: Weekly gross
$4,900$7,150
Example target: Deadhead miles
19%8%
Example target: Detention recovered
$0$2,340/qtr
Example target: Hours on load boards
3.5/day0
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Illustrative example — not a client result

Dental RCM and BillingDental

Sample profile: two-dentist general practice

Benefits were checked the morning of the visit, claims went out without x-rays or narratives, and a large share of insurance A/R was older than 90 days.

  • Moved benefit checks to the days before each appointment
  • Agreed which images and notes are saved to the chart for attachments
  • Worked every denial by reason and appealed where justified
Example target: Benefits verified before visit
Same dayDays ahead
Example target: Claims sent with attachments
InconsistentEvery claim
Example target: Insurance A/R over 90 days
HighReduced
Example target: Reporting
NoneMonthly
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Illustrative example — not a client result

Ads Optimization and DesignHome services

Multi-location home services business

Conversion tracking had been double-counting for months, so the account had been optimising toward the wrong campaigns. Cost per booked job was rising while reported cost per lead looked fine.

  • Rebuilt GA4 and server-side tagging from scratch
  • Imported closed jobs as offline conversions
  • Restructured campaigns by service and location intent
Example target: Cost per booked job
$412$168
Example target: Booked jobs per month
47122
Example target: Wasted spend
31%6%
Example target: Return on ad spend
2.1x5.4x
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Illustrative example — not a client result

AdSense Revenue ManagementPublishing and media

Niche content publisher, 1.4M monthly pageviews

Session RPM had been flat for eighteen months while traffic grew. A policy warning on a legacy content category was threatening the whole account.

  • Resolved the policy warning and removed the at-risk category
  • Instrumented every ad unit for per-unit revenue
  • Reduced unit count on article pages and repositioned the rest
Example target: Session RPM
$4.10$7.35
Example target: Ad units per article
116
Example target: Cumulative Layout Shift
0.310.04
Example target: Policy warnings
1 active0
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These are illustrative examples showing the kind of result each service targets. They are not client results. Client names, logos and testimonials are published only with written permission.

Written up in full

Long-form illustrative examples

Two examples written up end to end. Both are illustrative examples, not client results.

Illustrative example — not a client result

Case study

Example: rebuilding a slow carrier site that paid traffic abandons

Illustrative example — not a client result. How we would approach a logistics site that takes nine seconds to render, and the metrics a rebuild would target.

Read it

Illustrative example — not a client result

Case study

Example: cutting release testing from days to minutes for a 60-person engineering team

Illustrative example — not a client result. How we would approach a team whose manual regression takes two days per release and still lets hotfixes through.

Read it

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