Ads Optimization and Design
A/B testing
One variable, one decision rule, one outcome.
Tests planned with a hypothesis and a stopping rule, run long enough to mean something, documented so the account keeps its institutional memory.
What you get
- Test roadmap
- Hypothesis and success criteria
- Test build
- Analysis
- Decision log
How it fits the rest
A/B testing is one part of ads optimization and design. Most clients combine two or three of these, and the packages on the main service page price them together.
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About ads optimization and design
Either. Flat monthly fees suit accounts with steady budgets; 10 to 20 percent of ad spend suits accounts that scale seasonally. We recommend whichever costs you less at your current spend.