Early teams need three things at once and can usually only afford two. We cover the build, the release confidence and the outbound motion, sized so a seed-stage budget can carry it.
What usually hurts
- Every release needing a held breath
- Founder-led sales that does not scale past the founder
- Marketing site that cannot keep pace with the roadmap
- No repeatable source of qualified demos
The playbook
What we actually do, in order
Make releases boring
Playwright regression in CI so shipping stops being an event.
Build the marketing surface
A block-based site your team edits without a deploy, with campaign pages on demand.
Start the outbound motion
Ideal customer profile, warmed domains, sequences and setters, with cost per demo measured from week one.
Layer paid on proof
Paid acquisition once outbound has proved which message converts, not before.
Illustrative example — not a client result
B2B SaaS, 60 engineers
Test strategy plus a Playwright suite in CI changed the economics of shipping.
Read the written case studies- Example target: Release testing
- 2 days to 35 min
- Example target: Production hotfixes
- 9 to 1 per month
- Example target: Journey coverage
- 0% to 84%
Questions
About saas and startups
Yes, that is the common case. We deliver a design system and component library your team builds on, or embed QA engineers directly into your sprints.
Ready to price a saas and startups engagement?
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